W Hotels s'installera à Milan en 2024, au sein du quartier de la mode.W Hotels will open in Milan in 2024, in the heart of the fashion district.

A pioneer in the lifestyle wave that is taking a prominent place in the global hotel industry, the W brand is accelerating its development in Europe. After opening a hotel in Rome at the end of last year, in two 19th century palaces near the Spanish Steps that have been given a contemporary makeover, Marriott International has announced the signing of two new projects in Italy. These projects are both expected to be completed by 2024 and are based on the conversion of former banks located in the heart of the country’s key cities, Naples and Milan. ” These dynamic cities have long been a destination of choice for jetsetters from all over the world

,” said Gianleo Bosch. said Gianleo Bosticco, Marriott International’s senior director of development for Italy.

As the capital of fashion, Milan is a natural destination for the brand, which will be located in the heart of the fashion district, just a three-minute walk from Via Montenapoleone and not far from Piazza del Duomo. The future W Milan – Duomo is housed in a 1920s building that is about to be redesigned by two big names in design, Yabu Pushelberg and local architects Stefano Boeri Architetti. A rooftop bar, outdoor terraces, a trendy restaurant, guaranteed relaxation with a spa complemented by an indoor pool and fitness center, 166 rooms and 36 suites, including a WOW Extreme suite: the W integrates all of its signature elements with the goal of making the hotel a new icon in Milan’s hotel offering.

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W Hotels’ dolce vita also comes to Naples

In Naples, the brand will play on the contrast between the charm of a historic building, whose facade will be preserved, and a cutting-edge design by the renowned Rockwell Group. Located in Piazza del Municipio, in the heart of local life and a few steps from the Molo Beverello port where you can leave for Capri and Pompeii, this former bank will host a limited number of rooms, 78, including 17 suites with private terraces for some of them. Also on the agenda is a branded restaurant, the W Lounge, and a fitness center.

While the lifestyle brand is also announced in Florence, these new developments will expand W Hotels’ footprint in the Europe, Middle East and Africa region. After a recent opening in Dubai – the W Dubai – Mina Seyahi

– the brand will soon open two resorts with W Residences in Portugal, in the Algarve, and the W Costa Navarino in Greece. The brand is also expected to open in Prague, with the transformation of the historic Grand Hotel Europa on Wenceslas Square, and in Edinburgh, within the St James Quarter real estate complex, with a hotel with more than 200 rooms and two floors dedicated to the hotel.

to meetings and events.

Aperçu du futur W Naples.A glimpse of the future W Naples.