Espace Commons Club du Virgin Hotel Edimbourg.Commons Club area of the Virgin Hotel Edinburgh.

Already established in the United States, in Chicago, Dallas, Nashville and more recently in New Orleans and Las Vegas, Virgin Hotels will soon enter the European market in Edinburgh. The upscale lifestyle brand founded by Richard Branson’s group will set up shop in June in the heart of the historic center of the Scottish capital, a stone’s throw from the famous castle.

In this part of the city, classified as a UNESCO World Heritage site, the hotel is preparing to move into the walls of the India Buildings, which date from the mid-19th century. Reinterpreted by ICA Studio, Four-by-Two and Joelle Reid Interiors, the space offers ” a design that preserves the building’s heritage while adding a fresh and dynamic style to the area

,” describes James Bermingham, managing director of Virgin Hotels. Selected artwork by Visto Artwork, inspired by Scottish identity, blends with original Victorian details.

With views of Edinburgh Castle and the Royal Mile, the hotel’s 222 rooms and suites, complete with real dressing rooms, incorporate many technological features, such as dematerialized room keys or control of lighting and thermostats via the Lucy app. Also noteworthy among the 15 room categories are flagship suites, including Richard’s Flat and the Eve Branson Suite, in tribute to the brand founder’s mother, as well as the Moroccan-inspired Kasbah Tamadot Suite

. Le Virgin Hotel intègre une ancienne église reconvertie en lieu événementiel.The Virgin Hotel incorporates a former church converted into an event venue.

As part of the transformation of this historic site, the Virgin Hotel Edinburgh is home to a 19th century church, now known as Greyfriars Hall, which has been restored and converted into a dedicated meeting and event space. Like other Virgin Hotels, the Scottish establishment incorporates the Commons Club bar and restaurant concept, a sort of English club revisited, and also offers another restaurant, Eve, open all day, all complemented by a rooftop terrace with breathtaking views of Edinburgh Castle.

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After this first foray into Europe, Virgin Hotels already has a second address in the works, again in Scotland, as the lifestyle brand will set up shop in Glasgow later this year, with a contemporary 242-room hotel on the banks of the Clyde. Another development expected this year is the opening of Virgin Hotels in New York, with a 500-room property at the corner of Broadway and 29th Street. While the brand’s expansion will certainly continue in Miami, with

With an opening planned for 2025, Virgin Hotels says it is studying other projects, both in London and in the United States, in Boston, Los Angeles, Austin, Philadelphia and Seattle.