Melia The Vinpearl Hotel Hue will be named Meliá Vinpearl in May This

partnership with the country’s largest hotel owner, Vinpearl, is Meliá’s way of rapidly gaining power in the Vietnamese market. The Spanish group has also planned to name the new addresses in its network Meliá Vinpearl, in order to ” highlight the unique personality and strength of this collaboration “, it says. Twelve establishments are involved, all five-star, which should make Meliá the second largest international player on the Vietnamese hotel scene, in terms of number of rooms. ” We see huge growth potential in Vietnam, especially in the luxury hotel sector,” says Ignacio Martin, general manager for Southeast Asia at Melia Hotels International. ” While COVID-19 may have paralyzed international travel, we are confident that the country will see tourism growth in the future, as well as an increase in domestic travel

,” he continues.

Meliá’s presence has been limited to six properties so far, and was already set to double with six more projects underway. The partnership with Vinpearl will accelerate this development, increasing Melia’s hotel portfolio in Vietnam fourfold by the first half of 2022.

The first project announced by the Spanish group under this agreement is expected in March with the Meliá Vinpearl Quang Binh. Another conversion is planned for the spring: the Meliá Vinpearl Hotel Hue, in May. The other ten properties involved have not yet been revealed by Melia, although several of the destinations are now known. They will be Hai Phong – east of the capital – Thanh Hoa, Nghe An and Ha Tinh, in the southern part of the country. ” The Vinpearl properties and destinations at the heart of this agreement are a wonderful complement to the roots we have already established in Vietnam

,” notes Gabriel Escarrer, vice president and CEO of Meliá Hotels International.

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Florian Guillemin