TripActions is counting on the acquisition of Resia AB to grow in the European business travel market, especially in the Nordic countries.
To support its growth in the European business travel market, TripActions has clearly chosen to base its strategy on external growth. After acquiring the services of Reed & Mackay last May, and more recently Comtravo in Germany, TMC is now tackling the northern part of the continent. Destination Sweden and more globally the Nordic countries market, with the acquisition of Resia AB. The business travel agency, based in Gothenburg
, adds some 1,300 clients to TripActions’ portfolio. The acquisition of Resia AB also brings to the start-up the Swedish agency’s almost 50 years of expertise in the field of business travel and MICE. TripActions says that more than a quarter of Resia’s sales volume is based on meetings and events.
” Resia not only extends TripActions’ reach into the largest market in the Nordic countries, but also brings a wealth of experience and a complementary user-centric approach,” said Ariel Cohen, co-founder and CEO of TripActions. ” With the resurgence of business travel, it has never been more vital for companies to have the real-time visibility that only leading solutions can provide. We are thrilled to welcome Resia to our team,” added Ariel Cohen. Michael Riegel, TripActions EMEA’s new Managing Director, said, ” The acquisition of Resia has significantly increased our market share in the Nordic countries. Customers will be able to take full advantage of TripActions’ innovative product offering, while Resia’s experienced management team will leverage its deep market expertise to drive TripActions’ growth in the Nordics
While the amount of the Resia acquisition was not disclosed, TripActions’ investments in Europe over the past year total $400 million, including the three acquisitions, increased headcount and offices in London, Amsterdam, Paris, Dublin, Berlin, Frankfurt, Munich, Tel Aviv, Gothenburg and Lisbon
to give a new impulse to the Scandinavian market
The Swedish business travel market is visibly excited about Resia joining the American player. This is evidenced by Lotten Fowler, CEO of the Swedish Business Travel Association, who notes, “It’s great news to see TripActions enter the region with the acquisition of Resia. Its innovative technology and global reach
This, combined with Resia’s excellent reputation for customer-focused service, will provide a new boost to the Scandinavian market.
TripActions officials say they have not yet set a timeline for the transition, but eventually Resia will be fully absorbed into TripActions, and its customers will be transitioned to the TripActions solution. ” Once the transaction is complete, the combined organization’s customer support teams will work with each individual customer to ensure a smooth transition,” a TripActions spokesperson says.
I’m Michelle, and I love to travel. As a former hotel expert for one of the world’s largest hotel chains, I’ve stayed in nearly every type of room imaginable (including many that were not so desirable!). Nowadays, I am fortunate enough to be able to explore the world on my own terms. From international flights to learning different languages, there is nothing too far out of reach!