Entrée du Motto by Hilton New York City Chelsea. (c) Joe Thomas - 2022 Hilton Motto by Hilton New York City Chelsea entrance. (c) Joe Thomas – 2022 Hilton

Ultra-urban locations, lively common areas, a design bias and innovative lodging solutions: with its new Motto by Hilton brand, the eponymous American group is delivering its take on lifestyle at a light price. Introduced in 2018, the brand had made its grand debut in Washington, D.C., in the summer of 2020, and then in downtown Philadelphia in the spring of 2021. Now the brand is conquering a new market, not the least of which is New York City, by setting up shop in the vibrant Chelsea Arts District.

This hotel exemplifies what it means to be a lifestyle property,” says Matt Schuyler, Hilton’s brand manager. It’s centrally located in one of the city’s most sought-after neighborhoods, incorporates unique design elements and encourages guests to connect with the culture of the neighborhood by providing authentic, locally focused experiences.

” In fact,

the “Motto Hosts,” team members who know the city well, will be responsible for introducing travelers to the neighborhood, its art galleries, Chelsea Market or the nearby High Line and Flatiron Building

. Salle de restaurant design du Motto Chelsea (c) Joe Thomas - 2022 HiltonMotto Chelsea’s designer dining room (c) Joe Thomas – 2022 Hilton

Located on Manhattan’s 24th Street, the hotel is housed in a 42-story tower designed by Stonehill Taylor, an architecture and interior design firm known for its transformation of the TWA terminal at New York’s JFK Hotel into a hotel

and its work on New York’s Ace Hotels and the inventive and sustainable NoMad Hotel.

In addition to its design and arty feel, its offerings are characterized by 374 rooms with flexible, quality sleeping configurations. For example, a classic or wall-mounted king bed, a bunk bed, four twin beds in one room. All of this is combined with well-appointed bathrooms, optimized space with built-in storage and high-tech control of room features from the Hilton Honors app.

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Another unique feature of the Motto concept is that Motto Chelsea offers 19 connecting room packages, which allow guests to book up to three rooms together. This offer is primarily aimed at groups of friends and families, but can also be of interest to business travelers. In fact, by booking two adjoining rooms, they can create a sort of suite with the sleeping area on one side and the other, in

the bed into the wall, a living room to work and entertain

. Un concept de chambres aux configurations flexibles (c) D Mitchell - 2022 Hilton.A flexible room concept (c) D Mitchell – 2022 Hilton.

The Motto concept, which in some ways is a new generation of high-end hostel, is also designed for business travel. The lobby, called Motto Commons, is as much a place to relax as it is to work and meet people. For this purpose, the Motto Commons has a conference table for up to 10 people. In addition, the second floor also has a meeting room for 150 people, extended by an outdoor terrace. Meanwhile, in addition to a high-tech fitness center, the Motto by Hilton Chelsea aims to be a lively place at all hours with an Italian-inspired restaurant, Bar Cicchetti operated by Fabio Viviani, a contestant on the U.S. version of Top Chef, as well as a bar offering cocktails and craft beers.

After this opening in New York, other Motto locations will open soon. European travelers will be able to discover this concept starting this spring in the heart of Rotterdam, near the Markthal and its many food stands. Destinations include Lima Miraflores, Mexico City and Tulum in Mexico and several in the United States with other Motto locations in New York City, near Times Square and in Brooklyn, but also in Atlanta, Indianapolis and Savannah.