The new Krisflyer Golden Lounge, Terminal 3 Singapore (Photo: Luc Citrinot)
At the beginning of this summer, Singapore seems to have finally turned the page on the Covid-19 crisis. In any case, Singapore Airlines
is looking to the future with renewed confidence, which is confirmed by the figures.
The reopening of the city-state to the world since the end of last year – and with the end of restrictions for all vaccinated travelers since April 1 – has boosted traffic. ” Demand is exploding because there is a vital need to travel again. This is particularly confirmed by a very strong recovery from Europe and North America. This is all the more reassuring as we have to live without the Chinese market for the timebeing,” says Lee Lik Hsin, Executive Vice President Commercial of Singapore Airlines.
In this very favorable context, the airline carried 1.45 million passengers in April. It is gradually recovering its network. The group (SIA and its low-cost subsidiary Scoot) is once again serving 95 destinations in 37 countries around the world. We are certainly still far from the 137 destinations before the covid. But demand is picking up quickly, and destinations and frequencies are following the trend. In June, SIA is offering 61% of its pre-Covid-19 capacity. ” We should reach 67% of pre-covid levels in September. And I expect that percentage to improve before the end of the year
,” added Lee Lik Hsin. The carrier expects to return to its pre-pandemic capacity by early 2023.
For example, SIA has just increased to three daily flights to New York –
one more than before the crisis. And on Paris, the carrier has just announced that it is returning to 10 weekly frequencies. Starting June 2, SIA will offer three additional night flights from Paris to Singapore with Boeing 777-300ERs in a four-class layout. The flights will leave Paris every Monday, Thursday and Saturday.
Singapore Airlines has an opportunity in the region. The main competitor – in terms of quality and network – was certainly the Hong Kong carrier Cathay Pacific until the Covid period. But China’s policy in Hong Kong and the “Zero Covid” strategy in the former British territory have disconnected the mainland from the rest of the world and largely decimated Cathay Pacific
‘s very existence. It will certainly take a long time for Hong Kong to regain its status as an international hub in Asia.
Certainly, SIA is careful not to make any claims like
nter the setbacks of Cathay. But it is certainly taking advantage of its weakening to highlight its strengths as a global airline. In addition to increasing its network capacity, Singapore Airlines is playing the excellence card more than ever.
At the end of May, the carrier inaugurated its new lounges at its Changi base. This 34 million euro investment brings a new dimension to the comfort of premium class passengers and Krisflyer gold members.
New standards of comfort for Singapore lounges
Four lounges and spaces are now available to passengers in Terminal 3: the Krisflyer Gold Lounge, the SilverKris Lounge, a First Class area in the SilverKris Lounge and “The Private Room”. These four lounges double the available capacity, with 1,150 passengers accommodated in 6,100 square meters. ” This represents a 30% increase in seating and space capacity,” says Marvin Tan, Senior Vice President Customer Services & Operations.
The company has worked in particular on the new needs of passengers. The emphasis was placed on the culinary offer – one of SIA’s strong points. Both the SilverKris Lounge to and the Krysflyer Gold now offer buffets with a wide choice of Asian and Western dishes. Baristas have also been trained to serve cocktails and coffees… The First space, on the other hand, stands out for its à la carte menu, served as in a restaurant. Here again, regional specialties are served alongside international classics
” We have taken into account the many requests of our passengers. For example, the Krysflyer Gold Lounge has a shower area, which did not exist before
“, adds Marvin Tan. adds Marvin Tan.
Another innovation of which the company is proud: for the first time, SIA offers a real rest area. A room fitted out in First Class offers 14 recliners to rest for a few hours. ” Even though the average time spent in our lounges is two hours. But this is a need expressed by passengers on long transfers
final touch of comfort is the Private Room, exclusively reserved for Singapore Airlines First Class passengers. In this haven of serenity, away from passenger movements, there are four day rooms with beds. The whole place is managed by Como Shambhalan, creators of urban resorts in Singapore.
The new lounges are distinguished by a contemporary design, sober and elegant in the choice of colors. And unlike previous lounges, they allow more light to shine through. Artists have also reinterpreted
s famous “Baju Kebaya” uniform created by Frenchman Pierre Balmain in the 1970s. The elegant timelessness of this uniform makes it the oldest uniform in the airline industry today. The batik motif used for the uniform is found in the crystals decorating certain spaces and on a large digital wall whose flowers open and close according to its algorithm…
New booths are also being designed. They should be put into service with the delivery of the future Boeing 777-9. Admittedly, delivery has been delayed. ” But our premium product offers a consistent quality unique in our industry. We are the only airline to offer a 180° reclining business class seat on all routes – including regional routes,” says Lee Lik Hsin. A strong argument!
I’m Michelle, and I love to travel. As a former hotel expert for one of the world’s largest hotel chains, I’ve stayed in nearly every type of room imaginable (including many that were not so desirable!). Nowadays, I am fortunate enough to be able to explore the world on my own terms. From international flights to learning different languages, there is nothing too far out of reach!