Une des 100 chambres One of the 100 “3 in 1” rooms of the MOB House.

The MOB concept now finds its long-stay variation with the inauguration of MOB House, right next to the first MOB Hotel

launched in 2017 by entrepreneur, philosopher and designer Cyril Aouizerate. Still in the heart of the Saint-Ouen flea market, still with a lifestyle spirit and still with the support of Philippe Starck for the design and Michel Reybier on the investment side.

While the first MOB highlighted the evolution of this booming district in the eyes of travelers and Parisian customers, the MOB House is aimed at nomadic workers and traveling entrepreneurs with an accommodation composed of 100 “3 in 1” rooms. That is to say, a room that combines in a single modular space a large bedroom, an office and a real meeting room, all of which constitutes high-end accommodation with palace-quality beds, solid oak floors and an eco-responsible approach, as is the case for the entire hotel, with walls treated with a mixture of clay and straw, some of which can still be seen.

But the place also lends itself to professional meetings outside the walls of the rooms. Near the reception, ” a few couches and low tables welcome work meetings,” describes Cyril Aouizerate. There is also the ‘conspirators’ table’, which we like to call the ‘Politburo’, where a dozen people can meet, think and act.

This impertinent and thoughtful spirit can also be found in the seminar rooms, which display ” for all to see and be inspired by, Paul Lafargue’s The Right to Laziness, a painting by Gaspard Delanoë entitled Never Work, or Marx

‘s Communist Party Manifesto. In addition, a large table d’hôte will host local entrepreneurs, the hotel acting as an incubator with a seat in residence for one year for 20 nomadic workers from Saint-Ouen.

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However, the MOB House is not just about work, but invites you to take your time and offers a certain idea of luxury. The establishment leaves plenty of room for relaxation with a gym and a 200-seat brasserie, Feuille de Chou, whose menu was designed by starred chef Jérome Banctel, who favors small organic producers and short supply chains. The 20-meter outdoor pool is set in a garden planted with trees covering more than 2,000 m2. Like all urbanites, and even more so after the COVID crisis, the need for space is driving us,” says Cyril Aouizerate. In my opinion, this is a new definition of luxury at a time of “Co2” generations: Coliving, Coworking, Carpooling, where space sharing is becoming a norm for the sake of economy and sobriety.

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ollowing Saint-Ouen and Lyon in the Confluence district, other destinations will soon be able to discover the Mob concept, including Bordeaux and Washington in 2023, and Los Angeles, Tel Aviv and Florence are also on the shelves.