Wisconsin Center officials recently kicked off the phase of construction that is poised to expand the Milwaukee convention center. Scheduled for completion in the first quarter of 2024, the project will expand the building to more than 40,000 square feet, roughly double its current size. The Wisconsin Center will be larger, with an increased exhibition space of more than 27,000 square meters, and will also feature new high-end amenities, such as a rooftop ballroom with an outdoor terrace that provides a breathtaking view of downtown Milwaukee. The…

The Wisconsin Center recently launched the phase of work that will give the Milwaukee convention center a new dimension. The move, which is scheduled for completion in the first quarter of 2024, will expand the building to more than 40,000 square feet, roughly double its current size. The Wisconsin Center will be larger, with an increased exhibition space of more than 27,000 square meters, and will also feature new high-end amenities, such as a rooftop ballroom with an outdoor terrace that provides a breathtaking view of downtown Milwaukee. The $420 million project also includes 24 additional meeting rooms.

flexible space, robust IT infrastructure and top-of-the-line health and safety features

Doubling the size of the convention center will allow us to host multiple, simultaneous, co-located events, attracting even more visitors to Milwaukee,” anticipates Marty Brooks, CEO of the Wisconsin Center District (WCD). ” Meeting planners can expect flexible space, robust IT infrastructure and top-of-the-line health and safety features, as well as our signature bold, experience-driven service. I couldn’t be more excited about the future,” he adds. These organizers are clearly confident in the project, as Leslie Johnson, VISIT Milwaukee’s Vice President of Sales, attests: ” Groups have already booked events in the expanded convention center, and we’ve received a lot of interest from organizers looking to host their events in the new space. We strongly encourage meeting, convention and event planners to start making plans today for their bookings at the Wisconsin Center in 2024 and beyond,” even Leslie Johnson warns.