One of the Munich specialities on the new “Tasting HEIMAT” menu (Photo: Lufthansa)

“HEIMAT” is a term that translates as “homeland” in French, but has a more sentimental value in German. So under the name “Tasting HEIMAT”, Lufthansa

has just launched its new menu for its business class travellers on short and medium-haul routes. The offer has been available since September 1 and is part of an effort by the German carrier to position itself more on premium traffic.

The airline is indeed anticipating a recovery among business travellers in the coming months. Attracting them back to business class with a superior product is therefore part of the German airline’s strategy.

Regionalism and sustainability

With the new “Tasting HEIMAT” menus, Lufthansa is responding to its customers’ desire for greater variety and sustainability. The carrier is highlighting German regional cuisine with presentation and ingredients that are suitable for an international clientele.

Young chefs from its catering partner gategroup have worked on “lighter” versions of German classics. For example, the shrimp salad with a beetroot and potato terrine, inspired by Hamburg. Or the Frankfurt Grie Soss, made with kale, poached egg and potatoes. Or the traditional “Leipziger Allerlei”, a chicken salad with celeriac, juniper and black walnuts.

There is plenty of variety, as the menus change every week and differ between the outward and return flights. The carrier also favours short circuits. The ingredients for the menus come mainly from the regions around Frankfurt and Munich, the airline’s two main bases. This means that fresh products are prepared daily. And to ensure sustainability, the airline has banned all disposable plastic.

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While Lufthansa wants to attract businessmen again, the company is still pursuing its savings program. In Germany, it has just confirmed the definitive closure of its lounges in Bremen, Cologne/Bonn, Dresden, Leipzig and Nuremberg. On the other hand, it has been operating its First Class terminal at its Frankfurt hub since September 1.