Lufthansa HubliTwo days before the launch of BusinessToGo, Lufthansa unveiled another booking tool for meetings and group hotels, in partnership with Hubli

. For a few days now, the German group has been varying its pleasures by announcing two new platforms in quick succession, opening up new horizons. Starting with the official launch of BusinessToGo, the result of cooperation with TripActions, in which the German group is one of the investors. ” Lufthansa has decided to change its positioning and address end customers directly, offering more than air travel, potentially hotels, in the German SME market, which is very important,” explained Zahir Abdelouhab

, TripActions’ Vice President of Sales for Southern Europe, last February. This decision became a reality on May 4 with the arrival of BusinessToGo in Germany, Austria, Switzerland and Belgium. We are waiting for a larger-scale deployment.

This new tool explicitly targets SMEs, with the promise of allowing them to manage their global travel program while earning and using loyalty points from the German group. In concrete terms, small companies can use BusinessToGo to book hotels, rental cars, train trips and, of course, plane tickets. However, there is a slight difference: to access airlines outside the Lufthansa fold, SMEs will have to subscribe to the Premium version of the platform.

There are two versions of BusinessToGo. “Essentials” gives access to ” the entire range of flights offered by the Lufthansa Group and its joint venture partners, as well as a wide range of hotels, trains and rental cars offered by TripActions,” according to the project managers. Customers also benefit from enhanced policy and profile management, negotiated rates for TripActions hotels, duty of care and CO2 reporting, real-time management information, 24/7 support and centralized billing, all of which enable holistic management of a company’s travel program

,” they continue. This is a promising range of features, and the premium version also includes booking outside of Lufthansa, as well as access to support for configuring the platform. In addition, the BusinessToGo tool is expected to be expanded with further features this year.

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With the launch of this new travel solution, we are offering small and medium-sized non-managed customers the opportunity to use a professional booking platform.

It’s an innovative and modern solution that combines the latest technology and a wide range of flights, hotels and rental cars with the benefits of PartnerPlusBenefit,” notes Stefan Kreuzpaintner, Senior Vice President Sales for Lufthansa Group Network Airlines and Chief Commercial Officer of Lufthansa Airline.

Another tool for meetings and hotels

Coincidentally – or not – Lufthansa also unveiled two days before the launch of BusinessToGo another booking tool dedicated to business customers. This time, the German group relied on a partnership with Hubli, a specialist in booking meeting rooms and workspaces, and on the work of the Lufthansa Innovation Hub (LIH). The German group then “plugged in” via an API integration to the platform, which claims a catalog of 185,000 locations, to launch its own platform, Lufthansa Global Spaces. Business travelers can book meeting rooms, workspaces, but also hotel stays for groups of employees.

The future of work is flexible and, in many cases, not tied to a specific location – and we want to help shape that future

We are always looking for new opportunities in the travel sector and want to create long-term value in a market that is undergoing major changes and, naturally, also has an impact on the core business of the Lufthansa Group,” says Christine Wang, Managing Director of the Lufthansa Innovation Hub. Traditional business travel has decreased significantly since the start of the COVID pandemic. At the same time, we are increasingly seeing that [the line between] the categories of “work” and “vacation” is blurring. Today, travelers are often away for longer periods of time and sometimes work remotely. We expect this trend to continue. The “Lufthansa Global Spaces” offer is the logical result of this observation: we want to offer travelers the smoothest and most enjoyable travel experience possible, even beyond the plane. Today, this also means enabling customers to work from anywhere. The future of work is flexible and, in many cases, not tied to a specific location – and we want to help shape that future,” continues Christine Wang.