The 25hours Hotel One Central is the most exotic of our projects to date”: this is how Christoph Hoffman, the founder of the 25hours brand, sums up the positioning of the new address that has just opened in Dubai. It must be said that the 434-room and suite establishment has indeed opted for an original approach. Claiming a local inspiration, with notably hammocks or double waterfall showers, the hotel adopts above all a retro positioning which contrasts with the modernity of the destination. In addition to the retro “roll top” bathtubs or the analogue telephones, the 25hours Dubai “innovates” with its concept…

The 25hours Hotel One Central is the most exotic of our projects to date”: this is how Christoph Hoffman, the founder of the 25hours brand, sums up the positioning of the new address that has just opened in Dubai. It must be said that the 434-room and suite establishment has indeed opted for an original approach. Claiming a local inspiration, with notably hammocks or double waterfall showers, the hotel adopts above all a retro positioning which contrasts with the modernity of the destination. In addition to the retro “roll top” bathtubs or the analogue telephones, the 25hours Dubai “innovates” with its “Analogue Upgrade” concept: at the guest’s request, a trunk can be set up in the room, containing for example VHS, vinyl records – the hotel has more than 500 “galettes” -, typewriters or even Polaroids. Another curiosity: the Hakawati suite, connected by a secret staircase to two other rooms, and even equipped with a DJ corner with a dance floor!

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AloftExotic as it may be, this first 25hours establishment outside the European market is nevertheless focused on business customers, as evidenced by its location near the Dubai World Trade Centre and a few steps from the Dubai International Finance Centre (DIFC). The strategic location has also led to the establishment of two new Marriott addresses in Dubai. The hotel group has just inaugurated an Aloft hotel next to the international airport, coupled with the Element long-stay chain. Marriott is obviously counting on the complementarity of the two brands, especially in Dubai, since the same combo was inaugurated less than ten kilometres away last May. The two new addresses add 230 rooms and 89 studios respectively, with the Aloft hotel also featuring a rooftop pool.

We are delighted to further expand our presence in the UAE with the opening of two new properties next to one of the world’s fastest growing airports,” testifies Sandeep Walia, Middle East COO for Marriott International. ” Aloft and Element offer distinct hospitality experiences at an attractive price point that appeal to business and leisure travellers as well as residents with their innovative programming and Dorchester Dubai Dorchester plans to inaugurate The Lana in Dubai at the end of 2022

If these three new addresses were not enough to satisfy the expectations of the most demanding business travellers, the luxury hotel industry is also planning to meet them in Dubai. Dorchester Collection has just made official a project called The Lana, which should be inaugurated in the last quarter of 2022 in the Burj Khalifa district. The establishment will host 225 rooms including 69 suites, about twenty minutes from the airport hub. The Lana is one of the most eagerly awaited hotel openings in 20 years,” says Christopher Cowdray, CEO of Dorchester Collection. He continues: ” The Lana is one of the most anticipated hotel openings in 2022, due to its incredible design and superb location in one of the world’s most important cities.”