It was a busy 3 days for Marilyn Cairo, vice president of international profits for Karisma Motels & Resorts, who acquired slimed, danced onstage with SpongeBob SquarePants and assisted hand out trophies at a black-tie gala in the course of the hotelier’s 14th Annual Gourmet Inclusive Getaway Advisor (GIVC) Awards.

Held Sept. 27-30 at the just lately opened Nickelodeon Inns & Resorts Riviera Maya, the celebration welcomed more than 200 vacation advisors from the U.S., Canada, Mexico and Latin The usa to the 280-suite property, where the agenda bundled a revenue and promoting discussion board and a energetic welcome bash at the six-acre Aqua Nick h2o park, all through which Cairo and proprietors of the vacation resort were avalanched with Nickelodeon-brand name inexperienced slime. 

“With Nickelodeon, getting slimed is their highest honor,” Cairo explained, chuckling during a later on interview. “I had additional fun after the sliming, since I noticed all people just go suitable into the waterpark. We failed to have to coerce it. Every person just permit loose.” 

Cairo commenced her internet marketing and branding presentation the subsequent day when dancing onstage with beloved Nickelodeon people SpongeBob and Patrick, and she later on sang together with a lone guitarist, who carried out Jimmy Buffet’s “Margaritaville.” 

“I love to dance,” Cairo reported. “And I wanted to make positive my information not only resonated with what [the advisors] read, but also resonated with my physical appearance. … Branding starts off with the person offering the information.”

Iowa-based TripGuy travel advisor Ruth DeMuth, center, accepts an honor at the 14th Annual Karisma Hotels & Resorts GIVC Awards.
Iowa-based TripGuy travel advisor Ruth DeMuth, centre, accepts an honor at the 14th Once-a-year Karisma Inns & Resorts GIVC Awards.

Credit: 2021 Karisma Lodges & Resorts

Two New Karisma Resorts to Open up Later on This Yr

Karisma’s escalating partnership with the Margaritaville brand name was a considerable concentration of Cairo’s marketing presentation, and she reported the resort company is slated to open up the 268-essential Margaritaville Island Reserve Cap Cana in the Dominican Republic on Nov. 1, and the 39-suite Margaritaville St. Somewhere by Karisma Punta Coco, Holbox Island, in Mexico this December. 

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“I’m very fired up for the Margaritaville Island Reserve Cap Cana,” Cairo reported. “It’s a newbuild it really is in a amazing desired destination. … There will be 40 grownup-only villas, and it has its personal swim-up pool. There’s also JWB Key Steak and Seafood, and the initially Landshark brewery.” 

Cairo also discussed Karisma’s 2022 programs to open up an adults-only 355-guestroom Margaritaville Island Reserve Riviera Maya assets, located proper up coming to the hotelier’s Azul Seashore Riviera Cancun

News of that grown ups-only Riviera Maya assets was greeted warmly by a range of journey advisors, which includes Randy Otts, who runs two Getaway Vacation in Houston. 

“I assume the Margaritaville manufacturer has some really, really superior legs,” mentioned Otts, who was honored quite a few times throughout this year’s GIVC awards gala at the El Dorado Royale. “I never believe that they’ve fairly figured out how to market it but, whereas I haven’t both. But I absolutely sure want to, for the reason that a good portion of what we do is experiential vacation, and I believe Margaritaville does make a extremely excellent working experience for their customer.”

I think the Margaritaville manufacturer has some definitely, actually good legs. I really do not consider that they’ve rather figured out how to marketplace it nonetheless, while I have not possibly. But I absolutely sure want to.

Cairo said in the course of her internet marketing presentation that practically 3,000 far more Margaritaville rooms are in the Karisma pipeline, in locations this kind of as Jamaica, Barbados, Grenada and St. Martin. And she famous that providing the Margaritaville brand is normally about reconsidering a consumer’s comprehension of five-star luxurious. 

“Glitz and glamor may possibly not be someone’s model of 5-star,” Cairo mentioned. “That’s what Margaritaville is. If you want to show up in shorts and flip-flops for meal, that’s fine. It can be that ‘come as you are’ mentality. You can find no pretense, but just due to the fact you have that mentality won’t suggest you don’t have the greatest delicacies, the greatest lodging, the best service, the most effective beverages.” 

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Cairo also claimed the Nickelodeon resorts in Punta Cana and now the Riviera Maya have been so properly gained, strategies are currently in the will work for two far more Nickelodeon homes operated by Karisma. 

“I’ve listened to in Latin The united states, and I’ve read the U.S.,” she claimed. “I haven’t listened to details, but all those are the two markets they are on the lookout at.”

Glitz and glamor may possibly not be someone’s edition of 5-star. That’s what Margaritaville is. If you want to show up in shorts and flip-flops for evening meal, which is good.

Karisma’s Mexico Tourism Organization Is Booming

Mark Faldmo, Jr., the internet marketing vice president of Salt Lake Town-based Columbus Travel — who took household many honors from this year’s GIVC awards ceremony — explained his agency has found business to Mexico soar 40% in 2021, over the same period in 2019.   

“And 2019 experienced previously been our most effective 12 months for Mexico,” Faldmo said. “Mexico is carrying out effectively because it is easy to get to, as opposed with other locations.”

Both two Getaway Travel’s Otts and Faldmo reported the absence of a vaccination or a COVID-19 pretest mandate in Mexico has certainly made it a lot more interesting to their clientele, but extra airlift has also played a role in the destination’s good results.

Mexico is executing properly because it is straightforward to get to when compared with other places.

“In Salt Lake, we went from one particular daily 737 [flight] to two flights a working day — often on a large-system A330,” Faldmo explained. “So, from our current market, we’ve almost quadrupled the lift to Cancun with the dimension of airplanes on sure days in comparison to 2019.”

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Otts did be aware, nonetheless, that his agency’s momentum to Mexico has been hampered some by the COVID-19 Delta variant.

“We’ve observed quote requests gradual down a minor little bit,” he claimed. “But we have not received any cancellations because of to the Delta variant.”

Cairo, who claimed Karisma’s company all round has been superior so much in 2021 than in 2019, did concede that the Delta variant has also hampered the company’s momentum. 

“Any companion who suggests it hasn’t, is lying to you,” Cairo mentioned of the Delta variant’s affect. “It did slow it down — not to an alarming rate — but it is certainly one thing to retain an eye on.”

Cairo was fast to point out, nonetheless, that her company’s spot team weddings organization has also been improved in 2021 than it was in 2019, with teams deciding to stay longer and invest a lot more on lodging this yr. Although some of that is probable bolstered by engaged partners who experienced planned to marry in 2020 and who are eager to now get absent, Cairo explained that weddings business enterprise also amplified significantly immediately after 9/11. 

“The pandemic was a around the globe party that has persons re-examining what is actually essential to them,” she said. “Right now, our rate for 2022 weddings is at an all-time substantial. … We think the pandemic might have accelerated that reassessment of what is definitely vital to [guests.]”

The Particulars

Karisma Hotels & Resorts