ITA Airways executives in Rome on March 1 (Photo: ITA Airways)

In the newly opened ITA Airways

“Piazza di Spagna” lounge at Rome Fiumicino Airport’s Terminal E, ITA management presented its new frequent flyer program

Volare, which was launched last October, but is only now coming into its own with the addition of new partners and the expansion of the airline’s destinations for this summer. The program is designed as an ecosystem integrating flights, services and products to ensure customers have a unique travel experience.

An FFP that rewards every euro spent

The Volare FFP is based on actual spending rather than distance. The more the customer spends on the ticket price, the more points are collected. It fluctuates between 10 and 23 points per euro spent. The class of travel, the level of membership also generate bonuses. The company promises not to place any restrictions on dates or purchase for award tickets. In addition, all classes, fares and routes are redeemable on any date. The number of points required for award flights varies according to the value of the ticket at that time.

Volare members can therefore choose to use their points whenever they wish. For example, they can opt for a mixed purchase solution, combining points and cash, using the “cash & points” mode.

Volare is a “tailor-made” program that consists of four exclusive levels. The
Club Smart allows the customer to earn and redeem points with every purchase made on ITA Airways flights and its partners. This includes Skyteam members. Passengers can use their points on some 1,000 destinations.

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Once 30,000 points have been accumulated, passengers can access Club Plus. This allows passengers to accumulate 10% more points and gives them the right to additional baggage services, priority advantages on baggage tags, boarding, check-in and transfers. Passengers benefit from dedicated customer service. At 60,000 points, it is Club Premium where the points bonus is 20%. Benefits include lounge access, fast track service and seat reservations. Finally, with Club Executive (90,000 points), passengers earn 30% more points and benefit from additional priorities on all services.

Strengthening in the Americas

Another important new feature: the company has just unveiled its summer program. ITA AIrways will operate flights to 64 destinations, including 23 national, 34 international and 7 intercontinental.

Intercontinental destinations are the major new feature of the ITA Airways summer season. On March 1, the airline launched its

Rome-Miami. It serves this route 3 times a week, on Tuesdays, Fridays and Sundays. Rome-Boston has also just been inaugurated. The carrier will currently operate two weekly frequencies, every Wednesday and Saturday. The frequencies will increase during the season.

On April 2, the company will also inaugurate its first intercontinental route from Milan Malpensa to New York JFK. The flight will operate five times a week with Airbus A330s. Finally, in June, ITA Airways plans to land in Los Angeles, Buenos Aires, Sao Paulo and Tokyo-Haneda.