Trinity College, à Dublin. Trinity College, Dublin.

Just a little longer, a very little longer. It won’t be long before Ireland is back to what it has always been, one of the biggest MICE destinations in Europe. From 22 October, in accordance with government measures, most of the restrictions linked to the pandemic will be lifted, starting with the limitation of the number of participants in indoor and outdoor events. While conferences and trade shows were already able to resume in early September, albeit with a limited capacity, this is a further step towards a full recovery of business tourism.

However, Meet in Ireland has not waited for this reopening to consider this recovery, particularly with regard to the French market. To assist agencies in their choices, the tourist office dedicated to hosting and organising corporate events has devoted – and this is a first – a page entirely in French on its website

. This is enough to make organisers want to come and (re)discover this destination known for its traditions, famous for the warmth of its welcome and, as the country’s representative colour does not lie, for its endless green. Le Lough Inagh, dans le Connemara.Lough Inagh, in Connemara.

In this context, the French page of the site highlights numerous possibilities for incentive stays. An itinerary from Dublin to Galway, for example, celebrates the legendary Irish music as well as the gentle way of life. In Dublin, groups can visit the famous Windmill Lane Recording Studios to record a song where U2 or David Bowie did it before them. An idea of the virtues of teamwork which continues with a workshop to make bodrhans – the famous Irish drums – personalized. In Galway, a gastronomic tour including a star restaurant and a visit to a distillery awaits them. Not forgetting the wilderness, never far away in Ireland, with the breathtaking landscapes of Connemara and the unspoilt character of the Aran Islands

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. Le port de Cobh, près de Cork.The port of Cobh, near Cork.

Between Dublin and Cork, the red thread plays on gastronomy – the pubs and Guinness in Dublin, the English market in Cork -, but also offers detours to the seaside, to Kinsale or Cobh. This charming fishing village with its colourful houses, the last port of call of the Titanic before its terrible crossing, has a museum dedicated to the history of the ship.

to this event, among other interesting visits.

Dublin, Cork: the country’s capitals by right and by heart are not only human-sized cities, pleasant to visit. They also embody Irish innovation. While Cork is a cradle of “tech”, Dublin is home to the European headquarters of the largest companies in the sector within its Silicon Docks. The docks are being regenerated and groups can enjoy paddling and kayaking just a few paddles from the offices of Facebook, Google, Linkedin and AirBnB.

Because it is also thanks to its centres of excellence that Ireland intends to distinguish itself on the MICE market. In addition to the latest technologies and IT, the country’s economy is supported by a strong financial sector, a host of factories specialising in biopharmaceuticals and over 350 companies involved in MedTech

. Farmers Market, à Galway.The Farmers Market, Galway.

Naturally, with all its green pastures, Ireland leads the way with its agriculture. A historical know-how that comes to meet innovation, the country posing as a leader in smart agriculture, based on robotics and AI. Thus, each conference, seminar or incentive is an opportunity to find new sources of inspiration and to forge strong links with a dynamic local fabric. It is worth remembering that Ireland is the only English-speaking country in the EU, as well as in the euro zone, despite the fact that the British neighbours do not like it.

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There is no doubt that corporate events in Ireland will leave a lasting mark on people’s memories. But, and this is in the air of time, they can also leave a tangible mark of their passage by adding an element of Corporate Social Responsibility, an element more and more expected by the organizers. The possibilities are numerous, for example preparing meals for the homeless, painting murals in a hospital or planting trees and wild flowers to preserve biodiversity. These activities are very much in keeping with a country where human warmth and nature go hand in hand


Ireland in support of the organisers

Ireland is not counting on facilitating the organisation of events and encouraging the recovery of the MICE sector. Until the end of 2022, the country is allocating an additional €1,000 to cover the costs of a virtual site inspection. For on-site inspections, Meet in Ireland’s support can go as far as covering the costs of air travel, accommodation and meals depending on the size of the event. Last but not least, a lump sum of €30 per international delegate – compared to €10 per person before the pandemic – is offered. And that’s up to 100,000 euros per event.

For more information, please contact Meet In Ireland > Tel: 01 53 43 12 14
E-mail: Viktoria Varecza, <a href=”” target=”_blank” rel=”noopener”>
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