Futur Six Senses Lisbonne, attendu en 2025 dans la capitale du Portugal. Future Six Senses Lisbon, expected in 2025 in Portugal’s capital.

IHG is heading south. This was already true in France, with the latest developments of the British group taking place on the Mediterranean coast

. It’s just as true on the continental level with the announcement of 11 upcoming openings in the Iberian Peninsula, some as early as this year, others by 2025.

The most significant of these projects is the arrival of the Six Senses brand in Lisbon in 2025. This is further proof of the urbanization of these luxury resorts, with other hotels expected to open soon in Rome and New York. For this first in Portugal, Six Senses will set up shop in the heart of the Portuguese capital, near the Avenida da Liberdade, within the walls of the 18th century Palacio de Pedrosas.

While the Holiday Inn Express brand will launch its economy offering in Evora and offer a second location in Porto, near the Boa Vista district, another IHG brand, Staybridge Suites, is preparing to enter the Portuguese market. With its residential-style offering tailored to business travel, Staybridge Suites will begin with an initial 119-suite contemporary property in Porto, before turning to extended leisure stays by setting up shop by 2025 in the seaside resort of Carcavelos, near Estoril and Cascais and a short distance from Lisbon.

Still by the sea, but this time in Spain, the brand will set up shop in 2024 in the heart of Malaga, in the city’s tallest tower. Housed in the Urban Sky project, the Staybridge Suites Malaga will have 105 suites, all with fully equipped kitchens. The year 2023 promises to be an active one for its budget version, Holiday Inn Express, with hotels expected to open in Seville, near Bilbao, and in June 2023 at Madrid Barajas airport with a 156-key hotel convenient for business travelers.

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Finally, the boutique brand Hotel Indigo will make its debut in Gibraltar with an upscale 120-room hotel. Note that these 11 projects follow other recently announced developments. Following a partnership with JJW Hotels & Resorts

, the IHG Group is preparing for the arrival of its Voco brand in the Algarve this year. Also in the southern Portuguese region, two golf resorts will become part of its new Vignette Collection luxury brand, Penina Resort & Golf and Dona Filipa Hotel.

A new loyalty program in the worksation

The IHG Group has used the past few months to redesign its IHG Rewards loyalty program. While more changes are expected to be announced in the coming months, one of them has already been introduced and involves a new tier and bonus point earning structure to allow members to earn points faster. This will include an improvement of the bonus point levels in the Elite levels.

A fifth level, called Gold Elite, has been created and is accessible from 20 nights onwards, while offering a 40% points bonus. On the other hand, the highest status, previously called Spire Elite, becomes Diamond Elite. Still offering a 100% bonus point structure, the name change is due to IHG’s desire to give greater recognition to the top tier of its program, accessible from 70 nights.

Going live next March, the change will be retroactive as IHG Rewards members’ stays beginning Jan. 1, 2022, will be counted. ” These changes are just the beginning: we are preparing to relaunch a truly transformed program later this year,” said Keith Barr, CEO of IHG Hotels & Resorts.