The Hyatt group is continuing its momentum in Europe. At the end of last year, the American hotelier unveiled an ambitious development plan for the continent, with some twenty hotels expected by 2023, including a Hyatt Place in Rouen, Hyatt Regency hotels in London, Lisbon, Edinburgh and London, and new hotels to add to its collection of independent Unbound luxury hotels such as the Grand Hansa Hotel in Helsinki.

In addition to the pending acquisition of Apple Leisure Group, which is expected to increase Hyatt’s footprint in Europe by 60 percent, six new hotels will be added to its portfolio.

Hyatt Group continues to build momentum in Europe. At the end of last year, the American hotelier unveiled an ambitious development plan for the continent, with some twenty hotels expected by 2023, including a Hyatt Place in Rouen, Hyatt Regency hotels in London, Lisbon, Edinburgh and London, and new hotels to add to its collection of independent Unbound luxury hotels such as the Grand Hansa Hotel in Helsinki.

In addition to the ongoing acquisition of Apple Leisure Group, which is expected to increase Hyatt’s European footprint by 60%, six new projects now complete the list of openings. At a time when business travel is currently on the wane, some of these developments focus on leisure destinations such as the exclusive resort of Crans-Montana in Switzerland, where the luxury Rhodania boutique hotel will become part of the Unbound by Hyatt Collection in 2023, joining the Hôtel du Palais in Biarritz and Hôtel du Louvre in Paris. Another future member of this collection, but one that travellers will be able to discover as early as next October, is Il Tornabuoni in Florence, a 62-room luxury hotel housed in two Renaissance palaces, the Palazzo Minerbetti and Palazzo Strozzi del Poeta.

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Still in Italy, and again next October, the JdV by Hyatt brand will set up in Rome, marking the American group’s debut in the Italian capital. Hyatt has signed a franchise agreement with the AG Hotels group, which also owns Il Tornabuoni, to place its brand on the Tribune Hotel. Located next to the famous Via Veneto, this upmarket design hotel with 52 rooms will offer, in addition to a restaurant on its roof terrace, meeting rooms and an event space.

Business tourists, like France, have not been forgotten in this development plan. The lifestyle brand JdV by Hyatt will also make its appearance in Bordeaux next year with a 147-room hotel, about which the daily Sud Ouest gave some details last July, since it will transform the former Allianz offices into a lifestyle hotel, as part of the redevelopment of the Mériadeck business district.

Among other business-oriented developments, the American hotelier will add a second hotel in Hamburg by 2025, in addition to the current Park Hyatt. This project concerns its Hyatt Centric lifestyle brand, which is expected to be located on one of the German city’s main shopping streets, the Moenckebergstrasse. Finally, not an opening, but an addition, since the Hyatt Regency Hesperia in Madrid will soon have a residential component with 22 high-end apartments, the Hyatt Regency Madrid Residences, ranging from 100 m2 to a 350 m2 penthouse extended by a large terrace.