Deutsche Hospitality has launched a new lifestyle brand: House of Beats.

Deutsche Hospitality is adding to its high-end lifestyle offering. Last July, the German group announced a partnership with Porsche Design for the launch of Steigenberger Porsche Design hotels, naturally luxurious establishments with obviously contemporary interiors that will soon be appearing in major international cities.

In recent days, Deutsche Hospitality has gone one step further by unveiling another brand, this time with a funkier spirit, but still upscale: House of Beats. Art, fashion, music: in this niche, the German group could already count on its Jaz in the City brand, which has just undergone its third expansion in Vienna. With House of Beats, the parent company of the Steigenberger hotels is taking this arty concept to the next level. The brand is aimed at “lifestyle-oriented people who expect more from a hotel brand than what the market usually offers,” said Marcus Bernhardt, CEO of Deutsche Hospitality. House of Beats turns the hotel into a podium.

In addition to this festive dimension, the brand also declines a digital component, as the customer journey merges the physical and digital. Check in/out, room keys, menu, music: contactless technologies play a full part in the proposed experience. In terms of catering, the House of Beats will offer the gastronomic concept “The Beast”, focused on sustainability with dishes guaranteed to be free of colouring and preservatives. The concept is “all in” as it caters to both vegetarians and meat lovers.

The first House of Beats hotels will soon appear in Hamburg and Milan, before other world cities.

Our goal is to become one of the leading hotel brands in Europe by 2026

,” said Marcus Bernhardt.

Deutsche Hospitality expected in Rome with an InterCity hotel

Futur InterCity Rome Gare TiburtinaFuture InterCity Rome Tiburtina Station

Alongside the unveiling of its new House of Beats brand, Deutsche Hospitality has also announced the future debut of its mid-range IntercityHotel brand in Rome. This first hotel from the German group in the Italian capital is expected in 2024. And, like most InterCity hotels, it will be directly connected to a transport hub, namely the Tiburtina station, through which high-speed trains crisscross Italy. Also nearby

The hotel will offer more than 310 rooms, a bar-restaurant and six conference rooms. Rome is a strategic location for our growth in Italy and Southeast Europe,” said Marcus Bernhardt. It is a city with a perfect mix of business and leisure travelers, and the IntercityHotel can satisfy both groups. «