Tulum is a Mexican beach destination known for its bohemian vibe. There are many boutique eco-resorts, bars, and shops selling everything, from pharmaceuticals to avant garde beachwear, along the beachfront.

The new Aloft Tulum , which opened in February , is quite a departure. It’s located far from the beachfront traffic and is the first Tulum property managed by a global hospitality company.

The hotel is not only unusual in Tulum but also a departure from the Aloft properties that are more common stateside. The properties in the U.S. are solidly middle-tier and provide design-forward lodging with middling amenities that aren’t usually designed as destinations.

But Aloft Tulum stands out, and it’s evident from the moment you arrive.

Clients enter a lobby that features high ceilings and glass-paneled windows with multi-story views of the rainforest. The hotel is located across the street of the Tulum National Park, which largely accounts to the overall feeling tranquility. It’s also built around a large area of the same forest rather than directly on top. The hotel’s central area is dominated by a treetop canopy that rises literally through it. Most public areas and guest rooms have great views of it.

However, you will also find the usual Aloft standards. Re:fuel provides light snacks and meals for guests who are on the move, while W XYZ bars pays homage to local culture with a wide selection of mezcals. Local art adorns the walls, and the cozy hangout vibe of the public spaces, with designed-for-chatting seating and a pool table, will be familiar to Aloft brand fans.

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Yes there is a gym and a large, ground-level pool that are intended for families. But, these similarities end with other Aloft properties.

A 3-course restaurant also known as W XYZ , serves local dishes in a bright indoor/outdoor lobby space.

Attico Rooftop Bar & Lounge and Infinity Pool

The resort’s real gem is perhaps the adults-only Attico Rooftop Bar & Lounge, where guests can enjoy mezcal cocktails, tacos, salads and other local and international dishes, as well as hookahs with a selection of flavored tobaccos. It feels like an isolated island in the green waters of the forest canopy, thanks to the views from the surrounding national park. The Castillo de Tulum Ruins and the rooftops of the resorts can be seen in the distance.

This is also where guests can relax in a lounger or a first-come,-first-served cabana next to the infinity pool. The pool bar offers service, making it a popular spot for guests to relax when they aren’t exploring the surrounding area.

The hotel is close to the beach and ruins. However, it’s also within walking distance to the center of Tulum, which has been designated as an Pueblo Magico ,, or destination with notable beauty, culture, and cuisine. You can visit the artisanal shops and sample cochinita piibil (pork roasted in citrus juices), a Yucatecan speciality.

Beach-loving clients can check in with the hotel staff to take advantage of one of three beach clubs that have agreements with the hotel. Each club has its own entry terms, but staff can help clients choose the one that suits their needs best. I spent my afternoon at Mia Restaurant & Beach Club ,, where I was able to use a daybed with ocean views under the rustling palms. Aloft Tulum’s guestrooms are furnished in loft-style with brand-standard beds and glass-walled rain showers. There are also plenty of outlets to charge your devices. Clients can also check in via Marriott’s Bonvoy app to get a digital key sent directly to their smartphone if they wish to bypass the front desk.

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Know Before You Go

The hotel is roughly two hours from Cancun International Airport. The hotel staff will assist clients in arranging transportation and making suggestions about when to leave keeping traffic in mind.

Parking at the hotel is $12 per day.

The hotel has an electrical generator. Power sources can sometimes go down. As the hotel conserves energy, guests might notice a slight click when the system switches over.

The Details

Aloft Tulum