Restaurant du futur Hilton Heidelberg. (c) Studio Lux Berlin Restaurant of the future Hilton Heidelberg. (c) Studio Lux Berlin

In 2022, the Hilton brand will set up shop in the heart of the historic university town of Heidelberg, which is also known for being home to the headquarters of major companies and cutting-edge scientific centres, including the European Molecular Biology Laboratory

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As part of the development, the US group has entered into a franchise agreement with real estate investor Invesco Real Estate to convert one of its formerly Crowne Plaza properties. “More and more owners are choosing to affiliate with our premium brands and collections

, which is a testament to the strength of Hilton’s business systems and international brand awareness,” said Patrick Fitzgibbon, senior vice president, development, EMEA, Hilton.

Located in the heart of Heidelberg, just steps away from the castle and the baroque old town, the hotel will begin a renovation phase that will be completed next year. After the refurbishment, the hotel will offer business travellers 244 rooms and suites, an executive lounge and seven meeting rooms, all in a meeting space of over 550 m2. Also on the agenda are a bar and a restaurant, as well as a gym.

This future opening is part of a strong growth dynamic of the group in Germany. With more than 30 hotels already in operation, Hilton’s offer should grow by 50% in the coming years, under its own brand as well as its other brands. Recent hotel openings include the first hotel in Germany for the DoubleTree by Hilton brand, in Frankfurt. The Curio Collection will have a new member in October, the famous Wasserturm Hotel in Cologne, a former water tower converted into a hotel

and decorated by Andrée Putman when it opened in 1990.

Earlier in the year, the American group also signed an agreement with hotel operator Signo to operate ten hotels to be opened over the next five years. These developments mainly concern the mid-range and economy brands Hilton Garden Inn and Hampton by Hilton. The first fruits of this partnership are two business-oriented hotels that have already appeared in the heart of the Ruhr industrial region: a Hilton Garden Inn in Herne and a Hampton by Hilton in Bottrop.