Chief Journey Officer, Mobility Management Company, Teletravel: for its 31st edition and its return to face-to-face meetings, the EVP 2022 will not have been short of imaginative new concepts to try to name what will be the business travel of tomorrow. In the end, the lesson to be learned from this major business travel event organized on Wednesday by American Express GBT will be a name that is as simple as it is revealing of a new approach: the “right trip”
After these two years, there is more wisdom from companies to better identify when a trip is really useful or not
” The question is not to not travel, but to make the right trip “, summarizes Sophie Dautun, Purchasing Manager at the Crédit Agricole Group. Clearly – if the idea needed to be clarified – it is now a matter of companies and business travelers better identifying the relevance, the impact, and more prosaically the famous “ROI” of each business trip, in the light of new criteria. After these two years, companies are wiser about when a trip is really useful and when it is not,” says Pierre-François Brezes. The Vice President of American Express Cartes sums up: “Today, there are trips that we can no longer make, and I think we are all happy in this room not to have to make them
This new, more demanding view of mobility seems to be shared by the French business travel market. This EVP 2022 also marked the return of the Business Travel Barometer
. This 43-page report contains figures, comparative analyses and projections for the more or less long term, but perhaps the most relevant information is also based on a disconcertingly simple observation. When asked why they would travel again, French business travelers cite “a good reason to travel” as their number one choice. This observation, crystal clear and unanimous (80%), is indicative of what business travel will be – or perhaps already is – in the post-crisis era. With more than ever a search for meaning in every trip. Of course, against the backdrop of environmental issues, which are more important than ever under the pressure of new generations of business travelers. An awareness that will nevertheless have to be put into practice in a more proactive way, according to the EVP 2022 barometer, as it notes that 47% of companies still do not measure their carbon emissions…
Back to pre-crisis volumes in 2024
The new frugality of business travelers does not seem to be incompatible with a return to pre-Covid travel volumes, according to the American Express GBT study. In fact, the TMC has set deadlines of 2024 in the air sector, and even as early as 2023 for rail.
<a href=”https://www.voyages-d-affaires.com/wp-content/uploads/2022/04/barometre-evp.jpg”>Evolution and forecast of Air and Rail expenditure – point of sale France –
all GBT customers
However, with equivalent volumes, the profile of trips will certainly have changed. Of course, commercial motivations remain largely preponderant. Yorick Charveriat, Vice President and General Manager France for American Express GBT, emphasizes: ” We travel 99% of the time for business reasons. In 52% of the cases, we travel to maintain our customer portfolio, and it is terribly important to see each other to maintain the relationship, the partnership, the trust. And in 47% of cases to gain market share. But the scope of post-crisis business travel is evolving under the impetus of the new relationship with the office and telecommuting. Clearly, commuting – those “everyday” trips that for teleworkers have become much less frequent – is becoming a new form of business travel. And internal meetings, to consolidate office relationships that have mechanically tended to become more distant, are booming. ” 68% of companies say they travel to strengthen human interaction and build a real corporate culture,” notes Yorick Charveriat. ” This is in two ways: 42% through internal meetings, which is a real progression compared to the 2019 barometer because this index is up 27 points. And 26% for seminars or incentives, and there is also a very strong progression, of 13 points “. A development that will have to be managed within the company – in particular by a travel manager, a mobility manager or a “Chief Journey Officer” – as noted by the authors of the EVP barometer: ” Among the companies surveyed, 70% of travel managers believe that internal employee travel will be important because it will increase with the new conditions of teleworking, but it will have to be managed.
I’m Michelle, and I love to travel. As a former hotel expert for one of the world’s largest hotel chains, I’ve stayed in nearly every type of room imaginable (including many that were not so desirable!). Nowadays, I am fortunate enough to be able to explore the world on my own terms. From international flights to learning different languages, there is nothing too far out of reach!