Lobby of the Citadines Eurometropole Strasbourg, one of 40 residences opened worldwide by the Ascott group in 2021.
40 new residences to be opened in 2021 by the world leader in extended-stay hotels, Ascott Limited, and 10 new addresses for Adagio Aparthotels, the leading player in the segment in Europe: the extended-stay specialists have demonstrated a continued strong growth dynamic over the past year. And this despite a period that is not very conducive to travel and growing competition from hotel groups
that are increasingly interested in this type of accommodation, which is suitable for both medium- and long-term business trips and family leisure stays.
With 8,200 new units offered in 10 countries, Ascott achieved a historic number of residence openings last year, surpassing that achieved in 2020. ” Our record fifth consecutive year of record signings anchors Ascott’s position as an international leader,” said Kevin Goh, managing director of lodging for CapitaLand Investment, the Singaporean investor that owns Ascott. Among these new residences, one was added in France with the Citadines Eurométropole Strasbourg, operated under franchise by the Aegide Group, a development mode increasingly used
by the Singaporean group.
In fact, in parallel with all these openings, Ascott signed 72 new residence projects last year – again, a record – of which 58 will be under franchise and management contracts. This “asset light” strategy is designed to accelerate the growth of Ascott’s offering, which aims to have 160,000 units worldwide by 2023, compared with a current portfolio of 133,000 units and 800 residences already in operation or in the planning stage, in more than 200 cities and some 30 countries.
Several business destinations will see new residences from the group in the years to come. Ascott will further strengthen its presence in China with developments expected in Guangzhou, Shanghai, Shenzhen, Tianjin, Wuhan, Wuxi, Xi’an and Zhuhai among others. The Asia-Pacific region, the group’s original territory, is also benefiting from this dynamic. In 2022, the Citadines brand will open in Sydney in Australia, Phnom Penh in Cambodia, Goa and Guruguram in India, Jakarta and Bandung in Indonesia, Yangon in Malaysia and Manila in the Philippines. For its part, the lyf brand, positioned on coliving, will appear on the
Next year, the company will open new residences
in Cebu, Bangkok, Kuala Lumpur and Melbourne, in addition to a new facility in Singapore
. 
The future lyf Gambetta Paris residence, the result of the conversion of a former printing plant.
In addition, Ascott recently announced the arrival of its coliving brand in Paris with the lyf Gambetta, which will open in 2024. While new residences are expected in France in Roanne and Toulouse in 2023, the group’s main opening in Europe will be in Vienna, with the Citadines Danube City, scheduled to open in late 2022-early 2023.
More than Europe, where the group is already present in many cities, the Africa-Middle East region offers Ascott a new field for its development. In 2022, Somerset residences – dedicated to very long stays – will be inaugurated in Addis Ababa and Nairobi, followed by Dakar the following year. Also in 2023, the group will install its Ascott brand in Abidjan. For its part, Citadines also has numerous projects in the region, with new addresses in Al Khobar and Muscat next year, in Casablanca, Istanbul and Lagos in 2023 and in Yaoundé in 2024.
Ascott and Adagio continue to expand worldwide
Like Ascott, Adagio Aparthotels, the subsidiary of Accor and Piere&Vacances dedicated to the extended stay segment, has shown sustained growth in 2021, thanks in particular to the franchise model. Indeed, eight of the 10 new sites opened last year were through franchising, including two takeovers, bringing the number of Adagio properties under franchise to 19. Some of these new locations were added in France, with an Adagio Access – the low-cost version of the long-stay concept – in Saint Nazaire, and new Adagios in Suresnes, on the outskirts of Paris, and in Lyon, in the Confluence district
. While Adagio has also set up operations in Stuttgart and Freiburg in Germany and
Zurich in Switzerland, last year the long-stay brand opened two new residences in the London suburbs, in Stratford and Sutton, as well as two establishments in Dubai
. 
Adagio Premium Dubai Palm
With the aim of offering a network of 200 aparthotels worldwide by 2024, compared with just over 120 at present, Adagio will accelerate its international expansion in 2022 with residences expected in Rome in Italy, Glasgow and Hamburg in Northern Europe, and Warsaw, Kiev and Sochi in Eastern Europe. France is also part of this growth plan, with a new facility proposed for Toulouse in the fall. With 10 openings planned for 2022, this year promises to be very dynamic,” said Xavier Desaulles, the brand’s new general manager. My ambition is to develop the Adagio brand in a responsible and committed way, and as the European leader in aparthotels, to take concrete action to meet the economic, social and environmental challenges of our urban environments.
”
In this context, Adagio’s offering is keeping pace with the times, for example with the launch of the Smart House design concept, in line with new residential living habits. Other developments are more directly related to the daily life of business travelers with a Commuters offer, designed for nomadic professionals
who have moved away from major cities to telework and have regular accommodation needs.
Still in line with the evolution of working methods, Adagaio has launched another offer in partnership with Wojo
, also an Accor subsidiary, called “Offices on Demand”. Through this offer, Adagio provides companies with a long-term solution for hosting their employees in apartments that have been converted into offices. Finally, the last trend that Adagio is tackling is coliving, which in some residences offers spaces with 4 to 8 rooms with individual bathrooms grouped around a living room and an open kitchen. This offer is designed for groups of friends, but also and above all for groups of employees who need a collective space to work when they travel.
The Adagio Lyon Patio Confluence.
I’m Michelle, and I love to travel. As a former hotel expert for one of the world’s largest hotel chains, I’ve stayed in nearly every type of room imaginable (including many that were not so desirable!). Nowadays, I am fortunate enough to be able to explore the world on my own terms. From international flights to learning different languages, there is nothing too far out of reach!
