Le DoubleTree by Hilton Hannover Schweizerhof (c) Hilton 2022 DoubleTree by Hilton Hannover Schweizerhof (c) Hilton 2022

DoubleTree by Hilton continues its European expansion. Having made its debut last year in Frankfurt, Germany, and Brussels

, Belgium, the business and upscale brand will add to its roster of addresses in the continent’s business metropolises with six new openings, some of which took place just late last year. For example, in Sittard in the Netherlands, with a 90-room hotel housed in a historic former bishop’s college, and in Hanover, Germany, with the franchise takeover of a 200-room hotel that will undergo a renovation phase to move upmarket.

Since January, the brand has also been present in Lyon with a contemporary hotel with 141 rooms and four flexible meeting rooms. Located in the Saint-Priest technology park, where more than 200 companies have set up shop, the DoubleTree by Hilton Lyon Eurexpo directly targets business travelers.

It is also

only a few minutes away from the Lyon exhibition center, the second largest MICE site in France

. DoubleTree by Hilton Lyon Eurexpo (c) Hilton 2022DoubleTree by Hilton Lyon Eurexpo (c) Hilton 2022

Another hotel ideally placed for business travelers, the DoubleTree by Hilton Milan Malpensa Solbiate Olona will open in April. Close to the international airport, the hotel is also a 15-minute drive from the Malpensa Fiere exhibition center and will offer 246 rooms and a convention center with seven meeting rooms.

The following years will also see the brand set its sights on the eastern part of the continent with the opening of the DoubleTree by Hilton Buda Hills Hotel & Residences in Budapest in 2023 in the Pösingermajor district. In 2024, the American brand will appear in the historic center of Brasov, Romania, the country’s second most visited city after Bucharest, due to its medieval past. But it is also one with the presence of six industrial parks. Hence the presence in the hotel of a meeting space for business travelers, a casino for tourists and, for all, a sky bar.

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By offering contemporary accommodations, state-of-the-art meeting and event spaces, thoughtful wellness amenities and unique culinary experiences, these new properties continue to exemplify the brand’s successful global growth strategy,” said Shawn McAteer, global head of

the brand. Growing in Europe, DoubleTree is expected to see 37 hotels open in the next five years, joining more than 120 properties already operating in the region.