Lobby du citizenM San Francisco Union Square. Lobby of the citizenM San Francisco Union Square.

After a detour to Paris in September, for a new hotel on the corner of the Champs Elysées, citizenM is continuing its expansion across the Atlantic. The budget lifestyle brand has just opened its first hotel in San Francisco, in the Union Square district. This is the group’s second opening in California this year after the one in Los Angeles Downtown. The hotel is part of an ambitious development plan that will see the brand appear next year in Miami and Chicago and add a second address in Seattle and Washington.

By the end of 2022, the hotel portfolio will have grown to 11 U.S. properties for a total of 28 hotels worldwide.

Like all citizenMs around the world, the San Francisco hotel offers rooms with king-size beds, HDTVs and MoodPad tablets to control their use – 195 in number and spread over 12 floors – a 24/7 food court, the canteenM, and a “contactless” experience based on the new app

launched last year.

And, as always, the citizenM San Francisco Union Square is backed by a meticulous design, created by the Dutch agency Concrete in partnership with local architect Gensler. The third-floor entrance is a departure from the traditional lobby model, with a lounge-like feel, decorated with designer furniture, a multitude of books and artwork. The entire space is inspired by the ideas of equality and inclusion that are embodied in the local neighborhoods of Castro and Mission. Also on the agenda is a gym and a rooftop on the 13th floor equipped with picnic tables and green spaces.

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Arnaud Deltenre