According to Executive Traveller, the streamlining of Cathay Pacific’s two frequent flyer programs will be effective in July and will mean the demise of the Marco Polo Club brand. “Cathay” will be the new name behind the carrier’s frequent flyer program.

The company told the Australian site that the separate Asia Miles and Marco Polo Club programs will be combined under the single Cathay program. The latter will have its own website. It will allow members to connect directly without going through the airline’s website.

The new Cathay program will retain the four levels of Marco Polo Club status…

According to Executive Traveller, the streamlining of Cathay Pacific’s two frequent flyer programs will be effective in July and will mean the demise of the Marco Polo Club brand. “Cathay” will be the new name behind the carrier’s frequent flyer program.

The company told the Australian site that the separate Asia Miles and Marco Polo Club programs will be combined under the single Cathay program. The latter will have its own website. It will allow members to connect directly without going through the airline’s website.

The new Cathay program will retain the four levels of Marco Polo Club status. They will now be called Cathay Green, Silver, Gold and Diamond. The Cathay Diamond Plus level will continue to be awarded exclusively by the carrier.

The company will replace Club points – the mechanism by which it recognizes and rewards loyalty – with status points. Cathay says there will be no devaluation of status points with this change.

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It will add new ways to earn those points on the ground rather than on the plane. A smart idea when most flights remain grounded. And a way out of the crisis is not likely in the short term. So Cathay will promote its co-branded credit cards more.