The practice will go down in history as the great novelty of the summer of 2022. A novelty that passengers do not appreciate. Bogged down by staff shortages both in their own companies and in airports, European and American airlines have turned to the technique of “Hate Selling”. The idea is to give priority to passengers waiting for a flight due to cancellations. And to book them on the next available flights. But at the same time, other potential customers must be dissuaded.

The best way to do this is to artificially inflate…

The practice will go down in history as the great novelty of the summer of 2022. A novelty that passengers do not appreciate. Bothered by staff shortages both in their own companies and in airports, European and American airlines have turned to the technique of “Hate Selling”. The idea is to give priority to passengers waiting for a flight due to cancellations. And to book them on the next available flights. But at the same time, other potential customers must be dissuaded.

The best way to do this is to artificially inflate ticket prices. KLM and Lufthansa did this in July. And now British Airways is doing it again this August.

The British carrier has just closed all its short-haul discounted tickets for sale this weekend. With one-way economy class flights that are now close to the price of a one-way ticket to New York or Dubai. It can cost up to 500 euros on a Paris-London flight. The British carrier assures that the measure is of course temporary. If passengers look beyond August 15, they will again find fares from € 79 one way …

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Why such a measure on prices rather than announcing that the flights are full? Quite simply because by marking in the reservation that a flight is full, the company automatically closes it to all passengers. This concerns passengers left on standby.