Airbnb se retire de ChineExperiences and accommodations in China will disappear during the summer at Airbnb (Screenshot Airbnb-experience in Chengdu)

The Chinese dream will have lived on for Airbnb after six years of presence in what seemed to be the world’s juiciest market. In informed circles, information is now circulating that the largest home-sharing network will withdraw its entire accommodation and experience offering by this summer.

Airbnb

had officially launched its operations in mainland China in 2016. But it faced increasing competition from domestic operators in the same segment. In addition to this competition, the Airbnb model has particularly suffered in China from the management of the Covid-19 pandemic.

The “Zero Covid” policy not only excluded virtually all foreign visitors. But it also confined entire cities and provinces – with access denied to locals. As a result, the shared-rental market has been decimated in two years.

While the Chinese market was until Covid one of the world’s largest for tourism, stays in China on the rental platform have only accounted for about 1% of Airbnb’s revenue in recent years. This is despite the brand’s high profile.

According to sources, Chinese outbound travel has represented a bigger opportunity for Airbnb. The company will therefore keep a representative office in Beijing. Which will be responsible for, among other things, continuing to promote Airbnb’s overseas offerings for Chinese travelers. But the adventure in China seems to be definitively buried

Luc Citrinot