Air FranceWith the launch of the new La Première cabin, the 2023-2024 winter season will mark a new major step for Air France in its drive to move upmarket

. A few days after unveiling its new long-haul Business seat, the airline announced on Tuesday that it was working on a new La Première cabin. According to Air France, the project has ” entered the design phase

“. But its arrival is fast approaching, with the arrival of the new La Première cabin already set for the 2023-2024 winter season.La PremièreThe announcement of a new La Première cabin was made official on May 24.

Some details concerning the profile of this new front class are already known. In particular, its ” totally new ” character, with Air France claiming to have ” the longest cabin on the market” . An XXL First Class which will be equipped with “three modular and totally private living areas

“. This means a seat, a chaise longue and a fully flat bed.

This qualitative move upmarket will also be quantitative. Air France plans to make La Première available on a larger number of aircraft than the current First

.

We look forward to unveiling this new cabin which promises to be world class

La Première concentrates the highest level of French excellence and is an intrinsic part of the Air France DNA,” says Benjamin Smith. The CEO of Air France-KLM continues: “Even at the height of the Covid crisis, we were able to observe the attractiveness of such an offer for our customers, particularly on the North Atlantic route, where the occupancy rate in the La Première cabin is higher today than in 2019. We look forward to unveiling this new cabin, which promises to be at the highest level worldwide

.

On the occasion of this announcement, the airline’s managers recalled: ” This large-scale project is part of Air France’s strategy to move upmarket, which also covers the renewal of the fleet, the renovation of lounges and the development of a more sustainable catering offer, signed by Michelin-starred chefs in the Business and La Première cabins

“. A strategy to move upmarket which will also be supported by the carrier’s recent capital changes. Between the presentation ofith the launch of the new Business seat and the La Première cabin, Air France KLM has concluded an ” exclusive long-term partnership” with CMA CGM, which should result in the shipping giant taking a 9% stake in the airline group’s capital, as well as the launch of a capital increase for Air France KLM.