Photo: French bee
April 30 was celebrated by French bee
. The low-cost carrier, a member of the privately held Dubreuil Group, became the first French airline to operate non-stop, scheduled flights between Paris-Orly and Los Angeles International Airport.
” This is an evolution that we would never have thought of a few years ago.We have a pool of airlines with a fleet of 17 aircraft and a network in the United States
,” says Jean-Paul Dubreuil, head of the Dubreuil group, with pride.
Long-haul low-cost was a real gamble. It seems to have succeeded. The French bee model, a long-haul low-cost airline, has found its audience. This is particularly the case on the historic routes to the French overseas departments and territories. ” French bee now represents 20% of the market on Reunion Island. While our arrival on Orly-Papeete via San Francisco has revitalized this market, which was rather sluggish due to very high prices. We have reduced prices by 30% on the destination
“, describes Jean-Paul Dubreuil.
The business travel market continues to decline sharply, mainly due to the restrictions imposed by companies on business travel activity
The company is also one of the first to benefit from the post-covid travel recovery. ” The idea of making up for the impossibility of traveling during the pandemic is now being expressed by consumers. And this need is even stronger in the leisure and VFR (Visit Friends & Relatives) market segment. It is the fastest to emerge from the crisis. The business market, on the other hand, is still in sharp decline, mainly because of the obstacles companies have put in place to the business travel activity
,” analyzes Marc Rochet, President of French bee.
French bee’s strength lies in its great flexibility in the face of a more unstable economic climate. ” We keep a very close eye on costs, whatever they may be.
certain that we will not operate a link if we know we are burning cash
The United States, a market of the future
The company has thus integrated new consumer behavior. ” Travelers’ decision times have been greatly reduced, from an average of seven months for a long-haul flight to less than three months. And we know how to deal with this because we make full use of digital technology. For example, we are seeing excellent results on our new Orly-Newark route thanks to sales
online. With a high percentage of American passengers“, says the President of French bee.
The United States is indeed the new market of conquest for the French low-cost airline. After San Francisco and Newark, French bee has just launched its new Orly-Los Angeles route. ” We know that there is a strong demand on the France-California route.In addition, we have taken advantage of the absence of Asian airlines in Los Angeles to secure excellent time slots with a presence at the Tom Bradley International Terminal in LosAngeles,” Marc Rochet explains.
Three weekly flights connect Orly to LAX with an Airbus A350-1000 with a two-class product including Premium Class. The frequency will be increased to six weekly flights in July with a 2:50 p.m. takeoff and a 5:15 p.m. arrival in Los Angeles. On the return leg, the flight takes off at 7:45 p.m. for an arrival after 3:30 p.m. in Paris.
But French bee does not stop there. Despite the soaring fuel prices – with a likely 15% increase in ticket prices as a result – the carrier is thinking about expansion. French bee has announced a new route to Orly-Miami. Starting December 15, the carrier will offer three weekly frequencies. This date corresponds to the integration of a sixth Airbus A350-1000 aircraft in the fleet.
Miami and the new A350-1000 will mark the culmination of French bee’s growth. ” We will then reach our full cruising speed in our development. It’s already more than I could have imagined,” says Jean-Paul Dubreuil. But who knows what the future will bring?
I’m Michelle, and I love to travel. As a former hotel expert for one of the world’s largest hotel chains, I’ve stayed in nearly every type of room imaginable (including many that were not so desirable!). Nowadays, I am fortunate enough to be able to explore the world on my own terms. From international flights to learning different languages, there is nothing too far out of reach!