Accor a lancé au Royaume-Uni l'offre Commute & Stay, offrant des réductions aux employés qui font la navette entre leur domicile et leur bureau. Accor has launched the Commute & Stay offer in the UK, offering discounts to employees who commute to work.

Executives moving away from the city to the provinces: this phenomenon, which is the result of both repeated confinements and the widespread development of teleworking, is not confined to Paris. In the UK, many have also left London and other major cities for a less urban atmosphere. The coasts of Kent and Devon are not lacking in charm and appeal for city dwellers seeking a better life balance. A movement supported by large companies that offer their employees ever greater latitude to work from home, but which also requires frequent trips to and from their offices.

The Accor group intends to exploit this need for accommodation when they move to the city with the launch of its “Commute and Stay” offer in the UK. Under this scheme, flexible working people can make a hotel their urban base when they come to spend two days in the office by taking advantage of a discount of up to 15% on the room rate. All with flexible cancellation terms and can be combined with the 10% discount offered to members of the free ALL loyalty programme.

While the ‘Commute and Stay’ offer is currently only for the UK, it could be rolled out to other North East European markets depending on the results. However, with the ongoing evolution of working habits beyond the pandemic, its relevance seems clear. ” The reality of teleworking during the pandemic is very different from ‘normal’ home working,” says Karelle Lamouche, Accor’s Northern Europe sales director. We believe that the solution for the future lies in a hybrid model where employers rethink commercial real estate and office space to allow employees to work from home, and employees rethink home life and residential real estate to find the right balance between office and remote work

. Or how to reconcile the two worlds, personal and professional, in the best way.

See also  Marriott strengthens its position in Turkey, particularly in Istanbul

Arnaud Deltenre