A renovated thermal centre in Salies de Béarn. France Thermes, expert in the development of Thermal and Tourist Resorts, has recently finalised the main official acts allowing the creation of the first Thermal and Tourist Resort in the Atlantic Pyrenees in Salies de Béarn. France’s second largest spa operator will invest more than €26 million in this new development.
A new spa resort
By acquiring a new spa chosen for its unique thermal water and privileged environment in a region where it is not yet established, the group is pursuing its development strategy with a national and international focus.
A high-potential spa and tourist destination
France Thermes selects thermal sites for the quality of their thermal waters and the therapeutic indications they provide. The Salies-de-Béarn thermal centre, whose thermal water is saltier than the Dead Sea (290 g of salt per litre, 26 trace elements), is recognised for its effectiveness in the treatment of rheumatic diseases. But also gynecological diseases and developmental disorders of children, as well as the quality of the environment of the city and the potential of tourist attraction of the territory. Seduced by so many assets, France Thermes will now work to sublimate them to make Salies de Béarn a reference destination for health tourism for therapeutic purposes in a sublime natural setting. These hot springs will be ideal for a cure.
Taking a cure in this spa centre will be an opportunity to enjoy the relaxation and well-being care areas while being accompanied in medical care in this spa area. During a thalasso cure, the benefits of water are felt during a thermal experience thanks to the thermal baths in a spa town like Salies en Bearn. I had the chance to follow an anti-stress cure at the marine thermal centre of Carnac.
The thermal area focuses on a wellness and relaxation area and a balneotherapy area where you can receive wellness treatments in this thermal complex. Like all the thermal centers according to the therapeutic orientations, adapted treatments will be proposed in this thermal center. Ideal for getting back into shape, you can receive treatments You will be able to enjoy personalized treatments, scrubs, modelling and wraps adapted to your cure in the whole thermal park. Say goodbye to your rheumatology, fibryomalgia, gynecology, joint and phlebology problems in the waters of these pools.
Be aware, however, that you will need a medical prescription to take advantage of a cure reimbursed by the health insurance and the follow-up of the attending physician. The thermal center benefits from a double orientation as the therapeutic virtues of the thermal station are no longer to be proven. You can enjoy a thermal bath… To take a cure, you will need the approval of your doctor! Thermal baths, mineral salts, mud will be on the program in this thermal area.
A global and efficient resort
France Thermes has therefore chosen to develop the 1st Thermal and Tourist Resort in the Atlantic Pyrenees at Salies de Béarn. This innovative and ambitious organisation is the foundation of the spa group’s success and aims to increase the town’s attractiveness in two main areas:
- The development of the spa offer based on the qualities of the water, the know-how of the spa teams and the local doctors, complemented by the experts of France
Thermes. The objective is to offer to the people taking the waters and to new customers complete, personalized and innovative programs combining, according to their needs, relaxation, well-being, health prevention and treatment of chronic diseases with a global care. The association of mother waters (precious concentrate of thermal water) with thermal water characterizes the thermal treatments of Salies-de-Béarn. This thermal process is a unique practice of hydrotherapy care in the world.
But also :
- The expertise of France Thermes is also to capture the clienteles in search of these offers in order to guarantee the development of the frequentation by the deployment of structures to human size and animated by attentive teams.
- A vast plan to strengthen, modernize and create operating infrastructures is underway while maintaining the authentic architectural character.
Restructuring of the thermal baths
The existing thermal baths will be restructured with, in particular, a complete renovation of the thermal pools, an improvement of the changing rooms and the technical equipment…. A premium thermal cure offer will also be created to meet the different expectations of the curists. The thermal spa and the thermoludic area will be redesigned: modernization of the reception and the fitness area, creation of an outdoor relaxation pool, new treatment rooms, addition of saunas and hammams…
A hotel proposal
The integration of a varied accommodation offer within a park of nearly 3 hectares near the thermal baths, will complete and reinforce the existing accommodation capacity of the city with:
▪ The metamorphosis and the total reconfiguration of the former holiday village bought by France Thermes, soon to be composed of:
A large modern and cosy 3-star hotel with 60 rooms and suites,
– A functional 3-star tourist residence with 22 keys (studio and 2 room)
– A restaurant, meeting rooms, a kids club, a coworking space, an outdoor swimming pool…
The rehabilitation of the former Hotel de France et d’Angleterre and the Villa Rosita with the reconstruction of the historic façade in consultation with the Bâtiments de France. This emblematic building of the town will be reborn as a charming 4-star tourist residence with 56 apartments ranging from studios to 3 rooms, with its restaurant and meeting rooms.
Economic benefits for the region
France Thermes favours the use of local companies: it is therefore a potential of more than 26 M€ of investments accessible to the companies of the territory. The renovation works will begin in spring 2022 in order to offer from the 2023 season the new thermal offer (the works will be realized essentially during the usual period of closure of the thermal baths) and the accommodation in the former holiday village. The former hotel of France and England will be delivered in its new configuration in a second time for the season 2024. The Salies-de-Bearn Resort will be completely transformed and therefore fully available in 2024 under a new commercial brand specially created for it.
The ambition is also to increase the number of spa visitors under contract from 4,000 to 6,000 and to develop preventive health stays and
. The increase in the number of visitors to the spa and the arrival of a new health tourism clientele will benefit the entire local socio-economic fabric
(accommodation providers, restaurant owners, shopkeepers, tourist operators, etc.), of which the resort will be a natural partner, allowing for the harmonious economic development of the
territory. In addition, France Thermes plans to create 65 direct jobs (FTE) in addition to the 49 employees and managers taken over by the group as of September 9, 2021, not to mention the indirect and induced jobs, thanks to the growth of the resort’s activity and new businesses.
A robust economic structure despite the Covid crisis
The initial discussions initiated in spring 2019 with all parties, including the town of Salies-de-Béarn, had resulted in a global agreement formalized in March 2020. The occurrence of the Covid Crisis delayed the finalization of the various acts that could be definitively signed before a notary on September 8. This is a totally tailor-made arrangement in which all the players in the area have collectively helped to bring the project to a successful conclusion in a troubled context. The Nouvelle Aquitaine region, the Pyrénées Atlantique department and the Communauté de Commune du Béarn des Gaves provided financial assistance to the project as well as the commune of Salies de Béarn in addition to its technical support to the operation.
Major territorial project<
In the heart of a site labelled “Small Towns of Tomorrow”, it benefits from a double intervention of the Banque des Territoires and the
Caisse des Dépôts:
– A 49% capital contribution for each of the real estate companies that will own and renovate the accommodation buildings that make up the Thermal Resort
– Loans from savings funds to finance the acquisition and work on the accommodation buildings, which represent nearly 3⁄4 of the necessary financing resources.
A driving force for development and innovation for the territory in a partnership logic with all the players, France Thermes wishes to make the 1st Thermal Resort and
Tourist in the Atlantic Pyrenees in Salies de Béarn one of the references in health tourism
Discover the visuals
The thermal baths of Salies en béarn The thermal baths Adapted well-being treatments will be provided
I’m Michelle, and I love to travel. As a former hotel expert for one of the world’s largest hotel chains, I’ve stayed in nearly every type of room imaginable (including many that were not so desirable!). Nowadays, I am fortunate enough to be able to explore the world on my own terms. From international flights to learning different languages, there is nothing too far out of reach!